There is a steadily growing public demand for natural treatments. In 2002, a survey was conducted with adults 18 and over by the National Center for Health Statistics (CDC). It clearly showed that “74.6 percent had used some form of complementary or alternative medicine, and 62.1 percent had done so within the preceding twelve months.”
Following the Trends Equals Larger Profits for Cancer Hospitals
With such compelling evidence for the public’s desire for complementary and alternative medicine approaches, healthcare providers and institutions recognized the importance of advertising such in regards to cancer treatments. In fact, some are currently opening entire departments bearing commensurate titles within their institutions.
Now for the not-so-good news: large cancer centers bring in an estimated $500 million every six months in radiation treatments alone, much of which is garnered through the implementation of holistic and naturopathic market positioning. While a patient may receive some entry-level supplements and the center itself may boast an organic food cafeteria, their non-conventional accents are administered by naturopathic doctors who are limited by the center and unable to implement the full range of next-level training and technology that is available. These centers talk a lot, but don’t practice what they preach, remaining virtually 99% conventional in their approach.
Do Facilities such as the Mayo Clinic, MD Anderson, and Sloan Kettering Offer Natural Medicine?
While on the surface, these facilities appear fully-engaged and even leading the pack in response to public demand, more often than not what we are seeing is a marketing gimmick or a ploy to attract the public. Once a patient is enrolled, they are routinely siphoned through the usual chemo and radiation treatment regimens. The only “natural” options available in these facilities consist of such things as diet advice, yoga, music therapy and other “non-traditional” activities. These activities can hardly be called treatments.
Let’s be clear: while music therapy may help with mood and while yoga may help relax patients, there are no scientific data showing that they can cure cancer. And though these activities might be beneficial for cancer patients on a surface level, in no way, shape or form do they even offer a glimpse of what is currently available in advanced natural medicine.
How to Identify Misleading Claims while Seeking the Best Care Available
For nearly a decade, Envita has been fully-engaged in research-based, advanced natural treatment options that were successfully developed via cancer cell biology and functionality studies. Our Comprehensive Smart Oncology® program puts equal emphasis on both oncological and aggressive natural treatments to offer cancer patients a comprehensive, effective cancer care program. Compare our treatments to conventional centers and alternative centers and you will quickly see the difference in technology and strategy we have to offer our patients a true cutting-edge.
Barnes, P. M.; Powell-Griner, E.; McFann, K.; Nahin, R. L. (2004). “Complementary and Alternative Medicine Use Among Adults: United States, 2002.” National Center for Health Statistics. See CAM Use by U.S. Adults (link).
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